You may have seen the same Wendy’s commercial I have.  It’s the one that starts “Real chipotle and red peppers…” or in the version above, “It starts with fire-roasted peppers…”

These aren't chipotles.

Only problem is, these aren’t f!#%ing chipotle chiles.  A chipotle is a smoke-dried jalapeno.  They aren’t roasted.  They aren’t fire-roasted.  They’re smoked and dried, and look like this:

These are chipotles.

Most of the time, you see them packed in adobo sauce, like this:

Chipotles in adobo sauce.

I’m tired of this bullshit.  Get it right or get a new slogan, because I do know when it’s real.

[via Palmetto Scoop]