You may have seen the same Wendy’s commercial I have. It’s the one that starts “Real chipotle and red peppers…” or in the version above, “It starts with fire-roasted peppers…”
These aren't chipotles.
Only problem is, these aren’t f!#%ing chipotle chiles. A chipotle is a smoke-dried jalapeno. They aren’t roasted. They aren’t fire-roasted. They’re smoked and dried, and look like this:
These are chipotles.
Most of the time, you see them packed in adobo sauce, like this:
Chipotles in adobo sauce.
I’m tired of this bullshit. Get it right or get a new slogan, because I do know when it’s real.
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